3/23/06 - Economic Impact of Pease International
George Bald Bids Farewell and Delivers an Economic Study on Pease International's Past, Present and Future

Portsmouth, NH - George Bald, upcoming Commissioner at the New Hampshire Department of Resources and Economic Development (DRED) gave his farewell as the Executive Director of Pease Development Authority (PDA) during a public forum Wednesday morning.

Amidst the valediction, Bald delivered several facts and figures regarding the success of Pease International included in a recent study entitled Economic Impact: Pease International prepared by Russ Thibeault from Applied Economic Research; Pease direct and indirect jobs make up 10% of seacoast employment, their annual wage impact is approaching $500 million and there are 220 companies with six educational facilities currently operating out of Pease International.

Bald provided an "abridged mission statement" in order to exemplify these findings; "We facilitate the creation of good jobs", states Bald. "Although I am moving on to DRED, I hope that I can continue to impact the success of Pease International."

Sue Donahue Suter, Executive Director of the United Way of the Greater Seacoast, extends her gratitude towards Bald for his role in providing "excellent customer service" to companies located at Pease International. "Since our arrival at Pease International in 1998, we have felt welcome. Our sincere thanks goes to George Bald and Pease officials for helping make Pease International truly feel like home. I can speak for other companies located at Pease International when I say that this truly is a wonderful place to work and we look forward to many more years as employees within this diverse community of professionals", states Suter.

Bresette + Company, a strategic marketing consulting firm hired by PDA, provided a brief update on branding and public relations initiatives. "Our goal is not to change the existing brand, rather to build upon the equity of Pease and strengthen it. A strong corporate brand adds depth and value to an organization's service offerings. It's also a public statement of the organization's culture and values." states Tara Golden, Senior Account Manager at Bresette + Company. "We recently presented our branding initiatives to the PDA Marketing Committee and anticipate an approval to move forward. Upon an approval, we will unveil a unified brand that will highlight the benefits and advantages of being a 'Pease International' customer through clear and concise messaging that will protect and project the brand through every representation in the marketplace."

About Pease International
The Pease Development Authority's mission is to redevelop 3,000 acres into a world-class office and industrial park and international airport, and create a diverse regional economy with significant employment opportunities for the Seacoast Region and the State of New Hampshire.

Today Pease International Tradeport has over 220 companies employing nearly 10,000 people and occupying nearly 4.5 million square feet of office and industrial space. The Tradeport is the home of the Pease International Airport, which services the community with leisure, business, private and cargo flights around the country.

The Pease International Airport, with its new International/Domestic passenger terminal, has complete Federal Inspection Services available on-site. The 11,321 foot runway is one of the longest on the East Coast and can accommodate the world's largest aircraft. Pease International Airport is located adjacent to Interstate 95, just 50 miles from Boston, Massachusetts, Manchester, NH and Portland, Maine.

For additional information please visit the web site at www.peasedev.org.